You have probably been told thousands of times how important social media is to your business, but trying to keep on top of it can leave you feeling overwhelmed. This is certainly how I felt when I first set up my social media accounts. I was unsure what to post, when to post and how often I should be posting. It was time to create a plan!
First of all, I decided how often I wanted to post. I would recommend that you start small. I started out posting 3 or 4 times a week. I wanted to be able to put out good quality content and this schedule enabled me to find my feet without being too overwhelmed. Think about how much you feel you have to say, how much time you have and take it from there.
Once I knew how often I wanted to post I started to think about what I wanted those posts to say. When I looked back over my posts for the first few weeks it was obvious that I was completely focused on setting up my business as this was all my feeds showed. I felt that it was important for people to be able to get to know something about me and so I started showing more of my knitting alongside the business posts. You don’t have to share everything about your life, think what your ideal customer might be interested to know and start from there.
I found taking part in one of the photo challenges that are popular on Instagram at the moment really helpful. I found the daily prompts enabled me to come up with posts quicker, therefore saving time, so now I plan my content in advance by writing down a few prompts for the weeks ahead. I don’t always use them, but I find it takes the pressure off when I’m not constantly thinking of something to post.
I don’t use a schedule app for my posts but I know that some people find them useful. I did try one for a few days but I felt as though I was using more time rather than saving it so went back to posting normally. If I have a busy week coming up then I will write a few posts and save them as drafts in case I need them. I have found this to work much better for me as you can post straight from the draft rather than transferring it to your chosen platform.
In the end, trial and error has proven to be the best way to discover what works for me. I may not always get it right but I am always learning how I can improve. Don’t be afraid to leave behind the things that don’t work so that you can give more time to the things that do.